Project Description
Corduroy Era
Corduroy Fabric Situation in Competitive Market
Brief
Corduroy received a resurgence in popularity during World War I, and it briefly became the default fabric for infantry uniforms as well as the era’s school uniforms. This fabric remained reasonably popular throughout the first half of the 20th century before going out of vogue in the 1950s.
During the 1970s, corduroy enjoyed a widespread revival within Western culture, and bands like the Grateful Dead re-popularized this fabric throughout the United States. Sometimes seen as a throwback to early 20th-century working-class culture and other times simply viewed as a “groovy” fabric with unique colors and textures, corduroy rapidly became the defining fabric of the era.
Deliverables
Since then, corduroy has come in and out of style numerous times. While this fabric has largely lost its cult following, the general public still views corduroy as a versatile, durable fabric that’s ideal for pants, jackets, and children’s clothes. While textile manufacturers commonly produced corduroy using synthetic fibers throughout the 20th century, a recent resurgence of interest in natural textiles has increased the popularity of all-cotton or all-wool corduroy fabrics.
Results
Garment manufacturers primarily use corduroy to make overalls (also known as dungarees), pants, and jackets. Corduroy trousers have lost the cult-like popularity they enjoyed in the 1970s, but pants made out of this material can’t seem to quite go out of style.
